WHY YOU’LL LOVE IT

Translucent Formula

Translucent Formula

Infused with Rosa Gallica Extract

Infused with Rosa Gallica Extract

Suitable for All Skin Types

Suitable for All Skin Types

Provides a Smooth Shave

Provides a Smooth Shave

Enhances Precision

Enhances Precision

Soothes the Skin

Soothes the Skin

Smooth Target Shaving Cream

$19.00
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  • Shaving
  • Translucent Formula
  • All Skin Types
  • Soothing

• Provides a Smooth Shave: Ensures a close, comfortable shave with minimal irritation.
• Soothes the Skin: Reduces redness and razor burn.
• Enhances Precision: Translucent formula allows for accurate grooming.

"This shaving cream has transformed my morning routine—no more nicks or irritation, just a clean, smooth shave every time."
Estimated Delivery:

Description

The Smooth Target Shaving Cream is ATWATER's ultimate shaving solution, featuring an innovative translucent formula enriched with Rosa Gallica Extract. This cream provides a highly effective pre-shave experience and ensures the smoothest, nick-free shave, all in one. Suitable for all skin types, including sensitive skin. Rosa Gallica plant extract enhances the shaving experience by providing a soothing and protective barrier against irritation and razor burn.

Key Benefits

✓ Translucent Formula
✓ Infused with Rosa Gallica Extract
✓ Suitable for All Skin Types
✓ Provides a Smooth Shave
✓ Soothes the Skin
✓ Enhances Precision

Ingredients

Rosa Gallica Flower Extract
A botanical extract rich in Vitamins A and C with effective skin-soothing, anti-bacterial and antioxidant properties.

Chamomile Flower Extract
A botanical extract, rich in antioxidant phenols and flavonoids, that possesses soothing properties that help to comfort skin and calm signs of irritation.

Macadamia Nut Oil
Emollient plant oil, rich in oleic acid, with anti-inflammatory properties that softens skin and moisturizes to prevent dryness.

All Ingredients: Water (Aqua), Glycerin, Macadamia Ternifolia Seed Oil, Cetearyl Alcohol, Phenyl Trimethicone, Chamomilla Recutita (Matricaria) Flower Extract, Behentrimonium Methosulfate, Dimethicone, Bisabolol, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Eucalyptus Globulus Leaf Oil, Mentha Piperita (Peppermint) Oil, Rosa Gallica Flower Extract, Salix Alba (Willow) Bark Extract, Mentyl Ethylamido Oxalate, Sodium Hyaluronate, Squalane, Cetyl Hydroxyethylcellulose, Panthenol, Hydrogenated Lecithin, Trisodium Ethylenediamine Disuccinate, Phenethyl Alcohol, Glyceryl Caprylate, 1,2-Hexanediol, Disodium Phosphate, Sodium Phosphate, Hydrated Silica, Silica Dimethyl Silylate.

WHY YOU’LL LOVE IT

Translucent Formula

Translucent Formula

Infused with Rosa Gallica Extract

Infused with Rosa Gallica Extract

Suitable for All Skin Types

Suitable for All Skin Types

Provides a Smooth Shave

Provides a Smooth Shave

Enhances Precision

Enhances Precision

Soothes the Skin

Soothes the Skin

Choose your skin type:

  • COMBINATION SKIN

  • DRY SKIN

  • OILY SKIN

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.


Shop now

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.


Shop now

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.


Shop now

Choose your skin type:

  • COMBINATION

  • DRY

  • OILY

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.


Shop now

Shop now

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.


Shop now

Shop now

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.


Shop now

Shop now

STEP-BY-STEP

HOW TO USE

CLEANSE
Wash your face with warm water to soften the hair and open pores.
APPLY
Dispense a grape-sized amount of shaving cream onto your fingertips.
MASSAGE
Gently apply to the area to be shaved, ensuring even coverage.
SHAVE
Use a sharp razor to shave in the direction of hair growth.
RINSE
Wash off any remaining cream with cool water and pat dry.
ASK AWAY, WE’VE GOT ANSWERS.

Frequently Asked Questions

Smooth Target is a rich, conditioning cream—not a foam. It softens hair and cushions the skin for a smoother, closer shave with less irritation.
Yes, it’s formulated for all skin types, including sensitive skin. It helps prevent razor burn and post-shave dryness.
It’s best used with a traditional razor for wet shaving. For electric razors, ATWATER recommends using a dry shave-compatible product.
It doesn’t foam up like a gel or aerosol, but instead forms a smooth, creamy layer that provides glide and protection during shaving.
No. Its lightweight yet cushiony texture rinses clean and won’t gunk up your blade.
Yes, it has a subtle, fresh scent that’s clean and masculine without being overpowering.
Definitely. Smooth Target is safe and effective for neck, chest, and other shave zones.
Poster

IN THE PRESS

BeautyMatter.com

MEET THE NEXT BIG MEN'S BRAND: CHRIS SALGARDO'S ATWATER

Chris Salgardo has the story of a career path that I never tire of sharing—a beauty industry veteran that started on the retail floor, moving up the corporate ladder to the corner office. He took it one step further, walking away from his post as president of Kiehl's to follow his entrepreneurial dreams.
WWD.com

Industry Veteran Chris Salgardo Introduces Atwater Skin Care

Beauty industry veteran and author Chris Salgardo has a new skin care proposition for men. Introducing Atwater, Salgardo’s high-performance skin care line comprised of 10 products meant to solve everyday grooming concerns, launching exclusively at Nordstrom and on the Atwater website.
Yahoo.com

Say Hello to ATWATER: The Newest Men’s Skincare Brand and Brainchild of Kiehl’s Former President

Make some room on your bathroom vanity because there’s a new men’s skincare brand in town. ATWATER, the brainchild of Chris Salgardo, former Kiehl’s president and more than 30-year veteran of the men’s grooming and beauty space, officially launches today.
Video Thumbnail

STEP-BY-STEP

HOW TO USE

STEP 1

Shake Well. Apply generously to clean, dry skin 15 minutes before sun exposure. 

STEP 2

Reapply every 2 hours or after 80 minutes of swimming or sweating. 

STEP 3

Use daily as part of your morning skincare routine for optimal protection.

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Smooth Target Shaving Cream