ABOUT US
Chris Salgardo, a renowned figure in the industry, brings an exceptional wealth of expertise and experience to ATWATER. With a distinguished career as the former President of Kiehl's, Chris has dedicated over 40 years to brand building, men's health, and wellness. His profound knowledge and passion have propelled him to become an esteemed author and grooming expert.
Throughout his journey, Chris has been sought out by countless men for his skincare expertise. This growing demand inspired him to create ATWATER, a line of cleanly formulated products, customizable by skin type. Designed for men, ATWATER offers a straightforward yet highly effective skincare routine that lasts a lifetime, delivering healthier, more vibrant skin.
ATWATER's name holds a personal significance for Chris as it pays homage to his father's hometown, Atwater, CA. This heartfelt connection adds an extra layer of meaning and authenticity to the brand. It reflects Chris's deep-rooted commitment to delivering products that are not only effective but also carry a sense of personal history and familial ties.
With Chris Salgardo at the helm, ATWATER embodies his unwavering dedication to skincare, backed by decades of experience and a genuine desire to build a community of men achieving their best possible skin. The brand's mission is to simplify and elevate the grooming experience for men, empowering them to look and feel their absolute best. Learn more and stay connected to Chris on Instagram at @ChrisSalgardo.