WHY YOU’LL LOVE IT
Dermatologist Tested
Suitable for All Skin Types
Vegan
Sulfate-Free
Clean
Cruelty-Free
STEP-BY-STEP
HOW TO USE
Smooth Target Shaving Cream
CLEANSE
Wash your face with warm water to soften the hair and open pores.
APPLY
Dispense a grape-sized amount of shaving cream onto your fingertips.
MASSAGE
Gently apply to the area to be shaved, ensuring even coverage.
SHAVE
Use a sharp razor to shave in the direction of hair growth.
RINSE
Wash off any remaining cream with cool water and pat dry.
Smooth Target 5-in-1 Beard Oil
CLEANSE
Wash your face with warm water to soften the hair and open pores.
APPLY
Tap a few drops (more if you have a fuller beard) onto your fingertips.
MASSAGE
Rub your hands together to get the product all of your hands and massage upward into the beard on all sides. Be sure to massage skin beneath the beard.
STYLE
With your favorite beard comb or brush
Pro Tip:
Can be used on eye brows to promote hair growth of eye brows.
Frequently Asked Questions
Smooth Target is a rich, conditioning cream—not a foam. It softens hair and cushions the skin for a smoother, closer shave with less irritation.
Yes, it’s formulated for all skin types, including sensitive skin. It helps prevent razor burn and post-shave dryness.
It’s best used with a traditional razor for wet shaving. For electric razors, ATWATER recommends using a dry shave-compatible product.
It doesn’t foam up like a gel or aerosol, but instead forms a smooth, creamy layer that provides glide and protection during shaving.
No. Its lightweight yet cushiony texture rinses clean and won’t gunk up your blade.
Yes, it has a subtle, fresh scent that’s clean and masculine without being overpowering.
Definitely. Smooth Target is safe and effective for neck, chest, and other shave zones.
It softens beard hair, conditions the skin underneath, reduces itch and flakiness, adds a healthy-looking shine, and promotes a more groomed, polished appearance—all in one lightweight formula.
Yes. Smooth Target is designed for daily use to keep your beard feeling soft and skin comfortable without greasy buildup.
Absolutely. The formula is dermatologist-tested and made without harsh ingredients, so it's ideal for even sensitive or easily irritated skin.
Yes. It deeply conditions both your beard and the skin beneath, helping to eliminate dryness, flakiness, and that early-stage beard itch.
It’s infused with a subtle, clean masculine scent that doesn’t overpower—just enough to feel fresh and confident.
Definitely. Whether you're sporting stubble or a full beard, Smooth Target works to soften hair and soothe skin at any length.
Start with 2–3 drops, warm it between your palms, and work through your beard and skin. Use more for fuller or longer beards.
IN THE PRESS
BeautyMatter.com
MEET THE NEXT BIG MEN'S BRAND: CHRIS SALGARDO'S ATWATER
Chris Salgardo has the story of a career path that I never tire of sharing—a beauty industry veteran that started on the retail floor, moving up the corporate ladder to the corner office. He took it one step further, walking away from his post as president of Kiehl's to follow his entrepreneurial dreams.
WWD.com
Industry Veteran Chris Salgardo Introduces Atwater Skin Care
Beauty industry veteran and author Chris Salgardo has a new skin care proposition for men. Introducing Atwater, Salgardo’s high-performance skin care line comprised of 10 products meant to solve everyday grooming concerns, launching exclusively at Nordstrom and on the Atwater website.
Yahoo.com
Say Hello to ATWATER: The Newest Men’s Skincare Brand and Brainchild of Kiehl’s Former President
Make some room on your bathroom vanity because there’s a new men’s skincare brand in town. ATWATER, the brainchild of Chris Salgardo, former Kiehl’s president and more than 30-year veteran of the men’s grooming and beauty space, officially launches today.
