WHY YOU’LL LOVE IT
STEP-BY-STEP
HOW TO USE
CLEANSE
On damp skin massage a small amount over face and neck.
RINSE
Rinse thoroughly with warm water.
FOLLOW WITH MOISTURIZER
Use daily as part of your morning and evening skincare routine with a hydrating moisturizer.
Frequently Asked Questions
No. It’s designed for daily clarity and balance, not aggressive acne treatment.
Yes—morning and night. The formula is built for consistent, long-term use.
The gel offers a modern, sink-friendly format preferred by many men, especially post-workout or travel, while maintaining Skin Armor performance standards.
No. The surfactant system and humectants are designed to cleanse effectively without stripping.
Men with normal to combination skin seeking a simple, effective daily cleanser that supports skin health over time.
IN THE PRESS
BeautyMatter.com
MEET THE NEXT BIG MEN'S BRAND: CHRIS SALGARDO'S ATWATER
Chris Salgardo has the story of a career path that I never tire of sharing—a beauty industry veteran that started on the retail floor, moving up the corporate ladder to the corner office. He took it one step further, walking away from his post as president of Kiehl's to follow his entrepreneurial dreams.
WWD.com
Industry Veteran Chris Salgardo Introduces Atwater Skin Care
Beauty industry veteran and author Chris Salgardo has a new skin care proposition for men. Introducing Atwater, Salgardo’s high-performance skin care line comprised of 10 products meant to solve everyday grooming concerns, launching exclusively at Nordstrom and on the Atwater website.
Yahoo.com
Say Hello to ATWATER: The Newest Men’s Skincare Brand and Brainchild of Kiehl’s Former President
Make some room on your bathroom vanity because there’s a new men’s skincare brand in town. ATWATER, the brainchild of Chris Salgardo, former Kiehl’s president and more than 30-year veteran of the men’s grooming and beauty space, officially launches today.