A white squeeze tube of ATWATER Smooth Target Shaving Cream with black and yellow text, centered on a clean white background with a subtle reflection below.
A white squeeze tube of ATWATER Smooth Target Shaving Cream with black and yellow text, centered on a clean white background with a subtle reflection below.
A white tube of ATWATER Smoother Target Shaving Cream is shown against a dark, detailed engine background. The left side features a column of white marketing text highlighting the product's benefits, such as 'Precision without the guesswork' and 'Translucent formula for accurate shaving'.
A white tube of ATWATER Smoother Target Shaving Cream is shown against a dark, detailed engine background. The left side features a column of white marketing text highlighting the product's benefits, such as 'Precision without the guesswork' and 'Translucent formula for accurate shaving'.
A white tube of ATWATER Smooth Target Shaving Cream is shown on a wood slice background next to a quote from Paul S. The quote reads, 'AND CLIENTS SAY.
A white tube of ATWATER Smooth Target Shaving Cream is shown on a wood slice background next to a quote from Paul S. The quote reads, 'AND CLIENTS SAY.
ATWATER Smoother Target Shaving Cream tube shown in a styled promotional graphic with pink roses, green leaves, and an ingredient highlights panel listing Rosa Gallica, Chamomile, Macadamia Seed Oil, and Glycerin.
ATWATER Smoother Target Shaving Cream tube shown in a styled promotional graphic with pink roses, green leaves, and an ingredient highlights panel listing Rosa Gallica, Chamomile, Macadamia Seed Oil, and Glycerin.
ATWater Smooth Target Duo grooming set featuring a 150 ml shaving cream tube and a 30 ml beard oil bottle, displayed on a clean white background with descriptive text callouts.
ATWater Smooth Target Duo grooming set featuring a 150 ml shaving cream tube and a 30 ml beard oil bottle, displayed on a clean white background with descriptive text callouts.
An informational graphic for ATWATER Smooth Target Shaving Cream showing a white tube of shaving cream on a light gray background, with the headline 'GET TO KNOW ME' and three numbered usage tips for head, underarms, and legs. A blue 'CHRIS'S PRO TIP' box appears at the bottom left.
An informational graphic for ATWATER Smooth Target Shaving Cream showing a white tube of shaving cream on a light gray background, with the headline 'GET TO KNOW ME' and three numbered usage tips for head, underarms, and legs. A blue 'CHRIS'S PRO TIP' box appears at the bottom left.
A tube of ATWATER Smoother Target Shaving Cream stands on a wooden surface in warm sunlight, with a dark cat silhouette on the right and large promotional text reading 'WHO'S A SMOOTH BOY?' on the left.
A tube of ATWATER Smoother Target Shaving Cream stands on a wooden surface in warm sunlight, with a dark cat silhouette on the right and large promotional text reading 'WHO'S A SMOOTH BOY?' on the left.

WHY YOU’LL LOVE IT

Translucent Formula

Translucent Formula

Infused with Rosa Gallica Extract

Infused with Rosa Gallica Extract

Suitable for All Skin Types

Suitable for All Skin Types

Provides a Smooth Shave

Provides a Smooth Shave

Enhances Precision

Enhances Precision

Soothes the Skin

Soothes the Skin

Smooth Target Shaving Cream

$19.00
  • Shaving
  • Translucent Formula
  • All Skin Types
  • Soothing

• Provides a Smooth Shave: Ensures a close, comfortable shave with minimal irritation.
• Soothes the Skin: Reduces redness and razor burn.
• Enhances Precision: Translucent formula allows for accurate grooming.

"This shaving cream has transformed my morning routine—no more nicks or irritation, just a clean, smooth shave every time."
Estimated Delivery (for all In Stock items):

Description

A translucent shaving cream you can see through, so you can line up your jaw, sideburns and beard exactly. It softens hair and cuts drag for a close, comfortable shave with less razor burn and fewer nicks. Rosa Gallica helps calm skin as you go. Built for all skin types, including sensitive. For daily use.

Key Benefits

✓ Translucent Formula
✓ Infused with Rosa Gallica Extract
✓ Suitable for All Skin Types
✓ Provides a Smooth Shave
✓ Soothes the Skin
✓ Enhances Precision

Ingredients

Rosa Gallica Flower Extract
A botanical extract rich in Vitamins A and C with effective skin-soothing, anti-bacterial and antioxidant properties.

Chamomile Flower Extract
A botanical extract, rich in antioxidant phenols and flavonoids, that possesses soothing properties that help to comfort skin and calm signs of irritation.

Macadamia Nut Oil
Emollient plant oil, rich in oleic acid, with anti-inflammatory properties that softens skin and moisturizes to prevent dryness.

All Ingredients: Water (Aqua), Glycerin, Macadamia Ternifolia Seed Oil, Cetearyl Alcohol, Phenyl Trimethicone, Chamomilla Recutita (Matricaria) Flower Extract, Behentrimonium Methosulfate, Dimethicone, Bisabolol, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Eucalyptus Globulus Leaf Oil, Mentha Piperita (Peppermint) Oil, Rosa Gallica Flower Extract, Salix Alba (Willow) Bark Extract, Mentyl Ethylamido Oxalate, Sodium Hyaluronate, Squalane, Cetyl Hydroxyethylcellulose, Panthenol, Hydrogenated Lecithin, Trisodium Ethylenediamine Disuccinate, Phenethyl Alcohol, Glyceryl Caprylate, 1,2-Hexanediol, Disodium Phosphate, Sodium Phosphate, Hydrated Silica, Silica Dimethyl Silylate.

WHY YOU’LL LOVE IT

Translucent Formula

Translucent Formula

Infused with Rosa Gallica Extract

Infused with Rosa Gallica Extract

Suitable for All Skin Types

Suitable for All Skin Types

Provides a Smooth Shave

Provides a Smooth Shave

Enhances Precision

Enhances Precision

Soothes the Skin

Soothes the Skin

Choose your skin type:

Not certain?

  • COMBINATION SKIN

  • DRY SKIN

  • OILY SKIN

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.

Shop now

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.

Shop now

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.

Shop now

Choose your skin type:

Not certain?

  • COMBINATION

  • DRY

  • OILY

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.

Shop now

Shop now

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.

Shop now

Shop now

Go All In & Save 30% on the Ultimate Set.

Get the Ultimate Set, our most complete skincare solution for face, body, and sun protection.

Shop now

Shop now

STEP-BY-STEP

HOW TO USE

CLEANSE
Wash your face with warm water to soften the hair and open pores.
APPLY
Dispense a grape-sized amount of shaving cream onto your fingertips.
MASSAGE
Gently apply to the area to be shaved, ensuring even coverage.
SHAVE
Use a sharp razor to shave in the direction of hair growth.
RINSE
Wash off any remaining cream with cool water and pat dry.
ASK AWAY, WE’VE GOT ANSWERS.

Frequently Asked Questions

Smooth Target is a rich, conditioning cream—not a foam. It softens hair and cushions the skin for a smoother, closer shave with less irritation.
Yes, it’s formulated for all skin types, including sensitive skin. It helps prevent razor burn and post-shave dryness.
It’s best used with a traditional razor for wet shaving. For electric razors, ATWATER recommends using a dry shave-compatible product.
It doesn’t foam up like a gel or aerosol, but instead forms a smooth, creamy layer that provides glide and protection during shaving.
No. Its lightweight yet cushiony texture rinses clean and won’t gunk up your blade.
Yes, it has a subtle, fresh scent that’s clean and masculine without being overpowering.
Definitely. Smooth Target is safe and effective for neck, chest, and other shave zones.
Alt image

IN THE PRESS

See all

ATWATER Founder Chris Salgardo Appears on Good Day LA

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Beauty Independent Spotlights ATWATER's Growth in Men's Skincare

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Men's Health: ATWATER Named Best Mineral Face Sunscreen

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STEP-BY-STEP

HOW TO USE

STEP 1

Shake Well. Apply generously to clean, dry skin 15 minutes before sun exposure. 

STEP 2

Reapply every 2 hours or after 80 minutes of swimming or sweating. 

STEP 3

Use daily as part of your morning skincare routine for optimal protection.

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Smooth Target Shaving Cream